Last week we covered several do’s and don’ts when it comes to logo design. A logo is supposed to be instantly recognizable and illicit thoughts about your business. These thoughts and opinions stem from your company’s reputation. Your reputation and what your business is supposedly standing for, is your company’s branding. Your logo is one small part of your company’s branding. This week, we’re going to talk about what goes into creating a brand, broken down into five easy steps.

If you are looking for a website that will make your company stand apart from your competition, you will need a non-template website. A custom designed website with graphics and written content catering to your specific target audience and business goals is crucial to the success of your website and your return on investment. As you know there are thousands of website designers in the US. Most are not true programmers and can only manage to create a website using a free platform like WordPress,...

One of the things that can heavily impact the direction that web design will take, is your company’s logo and branding. This week I’m going to concentrate on the former. Many of our clients come to us and end up finding that they have problems with their logo design once they try to implement it onto a new platform. Sometimes it is because they didn’t plan for the future when their original logo was created, and the resolution of the images is not on par with today’s standards. Sometime...

For the last two weeks, we’ve gone over several topics that are trending in web design, from social media badges, to responsive design. For our third and final blog on the subject of trends in web design, we’ll cover a few of the most interesting new trends, and one that is almost mandatory for any business that really wants to get ahead. In no particular order, here they are: The Parallax effect- Parallax is the use of layered backgrounds that move at different speeds when...

In part one of our Web Design Trends for 2014 blog we covered the ever growing importance of having responsive design, the ever prevalent social media badges, and the emergence of retina display support being coded into some websites. In part two, we will cover three more web design trends that are making waves on the web. Large Photos- Cameras are now capable of taking pictures at ridiculously high resolutions, and websites are taking advantage of this by creating gorgeous vis...