One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay wr...
When creating a website, planning for what kinds of photos or graphics will be used is very important. The capabilities of code can only go so far in creating the desired look and feel of a site, and at some point, there needs to be something humanizing for the visitor to see. If websites didn’t have photos, they would only consist of shapes, text, and colors, which can only carry a site so far. Forget, for a moment, that all of your competition are probably decking out their websites with gor...
To a lot of businesses, social media sites such as Facebook, Twitter, Pinterest, Linkedin, Google+, and many others, are tools that they know they should be using to promote their business, but they don’t really understand how or why they need to use them. Here are 3 ways that Social Media can help boost your business. 1. SEO – Search Engine Optimization should rank near the top of your list for the most important thing to think about concerning your website as it affects h...
The truth is the Internet is not going away. As a business owner you must decide if you want to embrace it and make it work for your business or fight it. To make it work for you, you need to keep it simple. Stay away for trying to be on too many social media platforms unless you have a budget to hire a professional SEO team. Since you only have 24 hours in your day focus on 4 areas: 1) Have a professionally designed website
In this day and age, if you want to have a successful business, it’s a given that you need to have a successful website. With all of the expenses involved in running a business, the temptation is strong towards taking the easy way out and using a quick to develop template to create your site. It may be cheaper, but there are a whole slew of reasons why using a template site design is a terrible idea and can negatively affect your business. Here are a few of the major advantages a custom design...