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Copy writing and its effect on a website ranking
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website design

There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...

All about membership website
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website design

Membership based websites can be quite intricate to develop, expensive to launch and promote but they can also produce for largest return on investment. They can indeed bring you a significant stream of revenue if they are planned properly with a business and marketing plan. Every aspect of the membership component needs to be highlighted before any programmer starts working on your new site. Lots of business owners have a great idea for a paid membership site but fall short when it comes to ...

How using video can raise your website above the competition
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website design

Using videos on websites is not a new occurrence, although it is a lot more common practice these days than it was a couple years ago. Not everyone does it yet; they may not have the time or the knowledge to put the puzzle pieces together, but it is very worth it to take the time to figure it out, because anyone in your industry who is using video has a clear cut advantage over you if you aren’t doing it too. Since video is prevalent enough that people in a lot of ways have come to expect it, ...

How Google’s Panda plans to penalize your site
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website design

Google has many algorithms at work that help it pick and choose which websites are ranked well on its search pages. We’ve heard about the Penguin algorithm, which would rank sites lower that used excessive link exchanges, the Hummingbird algorithm which made the major shift from the focus on key words, to useful content, but now Google’s Panda 4.0 has rolled out and is making big changes to how sites are being ranked. Google’s Panda has been prowling the internet for about 3 weeks now, ...

Why should every website owner have a content management system?
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website design

Every website should come with a Content Management System also known as CMS. It gives you (the site owner) the ability to edit your site 24/7/365. With a well designed CMS, you have the power to edit your textual content and images as needed. You should be able to create new interesting pages for your website and assign these new pages to your navigation menu. All of this can be done with a CMS. To learn more about the different CMS available and what to look for, watch our video below.

Social Media Integration Online Webinar
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website design

We invite you to join us every Thursday at 9:45am PST and meet on Google Hangout for a weekly webinar. Our company is a guest speaker on Virginie Dorn and Ryan Perry's Hangout. This week was about understanding how to best integrate your social media platforms and efforts onto your company website. It is important that both your site and your social media campaigns support each other as much as possible. In this webinar they explain the different ways to make...

Does your website communicate clearly?
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website design

Have you ever been on a website where you aren’t really sure what the point of the website is? I’m sure we all have. I have seen websites for businesses that after poking around on them, I still wasn’t quite sure what it is that the business did. Clear communication on your website is critical. Since most people on the internet won’t take more than a few seconds to poke around and see what your website is about, you can’t afford to be ambiguous. I’m sure that you had your website de...

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