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How to optimize images in a blog post
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website design

Optimizing all of the images in a blog post is an important step of good SEO techniques that is often forgotten or misused. It is not only very simple to do, it can also add great optimization value to your blog posts. After all Search engines index images found online as they offer an image library. This is one way for prospective clients to find your website. Another benefit is that images (when they are well optimized) give another indication to the search engine bots on what your post is abo...

How to optimize a blog post
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website design

Optimizing a blog post is not complicated but so is dieting! Cut calories and exercise... If you follow the simple steps we are discussing in today's video, you can gain great results and reach new prospective clients online. First make sure you are optimizing for a good keyword or keywords. Don’t just assume you know what Internet users are searching for for your type of services or products. Google Trends is a good source of information so is Google AdWor...

What is a heatmap for a website
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website design

A heatmap shows you which areas of your website receives the most clicks from your web visitors. Heatmaps can be used to measure the performance of different sections of your webpages and you can use this valuable data to increase your conversion rate. They are indeed a great tool to assess the efficiency of your calls-to-action, buttons, menus, links, images and/or advertisement. For instance, you could place two different looking calls-to-action on the same page in different areas and see whic...

Social Media Impacting Website Designs
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website design

Social media in general is here to stay. Specific social media platforms may come and go but again social media as a way to communicate with one another is going to continue to increase in popularity. As a disclaimer, social media may not be suited for all industries. If you are unsure, make sure to speak with an online marketing expert like Ryan Perry or Virginie Dorn. For instance there are legal restrictions for law firms on what they can do online. So check first if social media is right for...

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