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How do you know it is time for a new website?
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website design

Your site is  just a few years old but you are wondering if it is time to upgrade it or even get a brand new one. You know technology and especially the Internet has changed dramatically these last two years. If you answer YES to one of the following questions, it is time to have a conversation with an experienced web designer.

  1. Your competition has a better website. They may have a better design, better content, better "feel", etc.
  2. Your website is not responsive to m...

FAQ
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website design

The FAQ (Frequently Asked Questions) page is a very important page. It is a page on which you may answer commonly asked questions from your clients, vendors, members, site visitors, and more. It has great value and two distinct purposes: Answer questions online quickly that your visitors may have and provide great content for search engine bots. If the FAQ page is quite long, it may be organized using categories. A visitor in such case can select a category of choice and filter the questions tha...

2017 PCI compliance
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website design

PCI DSS compliance (or PCS DSS) has become quite complicated and demanding in 2017. You may have received a notification from your merchant account, your payment gateway, your hosting provider, your webmaster, or other party about. Today, we will review what it all means and the steps you need to take to stay in compliance and be legally protected. Understand that this post will focus on website compliance only and there is much more to it. What is PCI compliance? PCI DSS ...

One website – Two target audiences
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website design

There is a solution if you are targeting different types of clientele on the same website. This can be the case if you are both a wholesaler and a retailer and wish your website to be used by both. It is also the case if your site is for both your vendors and customers. Understand that, in most cases, a company has one target audience. Yes, a company may sell to various types of individuals (different ages,  ethnicities, professional levels, etc.) but there is one singular type of client tha...

Web Design Tip #4 – Amount of textual content
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website design

To write or not to write... Textual content is one of the most important part of a website. Too little content and you take the chance of your visitors guessing what you do and what you want and give no help to search engines to rank your site in searches. Too much content and the website becomes overwhelming, boring, and perhaps even worst confusing. The amount of appropriate content depends on the following elements:

  • Industry: Some industries are very visual. F...

Web Design Tip #3 – Fonts
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website design

Just like colors, font styles render different emotions. Curvy or hand script fonts can mean you (or company) are casual, friendly, and approachable while straight line or sans serif fonts can give a sense of accuracy, precision, and professionalism. It all goes back to your target audience: Who are you trying to sell your services, products, or message to? You also need to consider your primary message. And by this, we do not mean your latest promotions but what feeling you would want to evoke ...

Web Design Tip #2 – Colors
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website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Web Design Tip #1 – Navbar
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website design

In the next few weeks we will provide very specific website design tips. First and foremost, we recommend you hire an expert web designer. Just like you are an expert in your industry or trade, web designers understand Internet user trends and the dos and donts of designing a website. Saying this, it is important that you know enough about quality web design so that you can expect the best from your designer. Today, we want to bring up again the trend of "hiding" your top navigation bar, also...

How to manually submit a website to Google?
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website design

Great news! Google has now made it very easy for anyone to submit their web pages to its search engine. This is an important of Search Engine Optimization especially if you just made edits on your site or created a new page. Of course, you can just wait until the Google Bot crawls your site but this may take some time as there are now over 1 billions sites listed on the Internet. It used to be you would need to have a Google Webmaster account to submit your review for review but not anymore. ...

The importance of content
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website design

If you are still not convinced textual content is king with Google and other major search engines, think of it that way:

Google is in the sole business of delivering content... nothing more.

An Internet user searches using keywords, Google checks its list of indexed content, then gives back pages of results which it "feels" matches what the user was looking for. That's it! It is all about content. Therefore you must have quality content on...

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