How can fresh content fueling the success of your website?
In the ever-evolving digital landscape, where attention spans are fleeting and competition is fierce, the significance of adding fresh content to a website cannot be overstated. Updating your website with regularity and providing valuable, relevant information is essential for attracting and enga...
Updating WordPress is very important and some might tell you it is easy. Go to your WordPress website's dashboard and click "Update Now". But merely clicking update could have devastating consequences if something goes wrong with the update. That is especially true if you had any customization done to your website or have many plugins. The site might break and certain functions might stop working altogether.
First and...
This is the number #1 complaint from site owner when asked why they are not posting on their blog. When a clients want a blog incorporated onto their website, we always ask then these questions:
If you want to impress your friends, you can tell them that RSS stands for both Rich Site Summary and Real Simple Syndication. When an online user subscribes to a RSS feed, he gives authorization to that website to inform him when new content is posted. In most cases, RSS feeds are added to blogs. It requires the user to have a RSS reader to be notified and be able to read the new content. Nowadays these readers (which are technically software p...
Optimizing all of the images in a blog post is an important step of good SEO techniques that is often forgotten or misused. It is not only very simple to do, it can also add great optimization value to your blog posts. After all Search engines index images found online as they offer an image library. This is one way for prospective clients to find your website. Another benefit is that images (when they are well optimized) give another indication to the search engine bots on what your post is abo...
Optimizing a blog post is not complicated but so is dieting! Cut calories and exercise... If you follow the simple steps we are discussing in today's video, you can gain great results and reach new prospective clients online. First make sure you are optimizing for a good keyword or keywords. Don’t just assume you know what Internet users are searching for for your type of services or products. Google Trends is a good source of information so is Google AdWor...
There are 3 benefits to adding dynamic elements to your website which will engage your audience more efficiently. Visual interest with movement Capturing interest with powerful text and graphics Engaging the visitors with interaction 1) Visual interest with movement Movement is exactly this: moving parts and moving items on a website. Of course you do not want to overwhelm your vis...
We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...
This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...
There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...