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Creating a RSS feed campaign
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petaluma website design

If you want to impress your friends, you can tell them that RSS stands for both Rich Site Summary and Real Simple Syndication. When an online user subscribes to a RSS feed, he gives authorization to that website to inform him when new content is posted. In most cases, RSS feeds are added to blogs. It requires the user to have a RSS reader to be notified and be able to read the new content. Nowadays these readers (which are technically software p...

How to optimize images in a blog post
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petaluma website design

Optimizing all of the images in a blog post is an important step of good SEO techniques that is often forgotten or misused. It is not only very simple to do, it can also add great optimization value to your blog posts. After all Search engines index images found online as they offer an image library. This is one way for prospective clients to find your website. Another benefit is that images (when they are well optimized) give another indication to the search engine bots on what your post is abo...

How to optimize a blog post
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petaluma website design

Optimizing a blog post is not complicated but so is dieting! Cut calories and exercise... If you follow the simple steps we are discussing in today's video, you can gain great results and reach new prospective clients online. First make sure you are optimizing for a good keyword or keywords. Don’t just assume you know what Internet users are searching for for your type of services or products. Google Trends is a good source of information so is Google AdWor...

Dynamic web elements to engage your audience
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petaluma website design

There are 3 benefits to adding dynamic elements to your website which will engage your audience more efficiently. Visual interest with movement Capturing interest with powerful text and graphics Engaging the visitors with interaction 1) Visual interest with movement Movement is exactly this: moving parts and moving items on a website. Of course you do not want to overwhelm your vis...

Adding images to blog posts
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petaluma website design

We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...

What makes a good blog?
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petaluma website design

This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...

Copy writing and its effect on a website ranking
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petaluma website design

There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...

6 effective ways you can boost your ranking on Google
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website design

For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....

Why your business needs a blog
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website design

Blogging exploded in the early 2000’s. Everyone was doing it. Many companies were doing it and didn’t even understand why they were doing it. Then things died down for a while. A lot of those companies realized that they didn’t know why they were blogging, and couldn’t recognize any measurable benefits, so they stopped. Very recently, with Google’s switch over to the Hummingbird algorithm, blogs have made a huge resurgence. Google’s Hummingbird was designed to go after blocks of use...

Four Reasons to hire a Professional Copywriter
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website design

One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay wr...

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