If you have an online business profile on Google Maps and opted in into receiving Google alerts, you might have received an email from Google asking you if your online information is accurate. It is a good idea to check it to be sure clients and prospects can find your office or website. Google Maps should be a part of a good search engine optimization approach. We often talk about optimizing your website and using social media platforms, but do not forget about Google ...

Social media in general is here to stay. Specific social media platforms may come and go but again social media as a way to communicate with one another is going to continue to increase in popularity. As a disclaimer, social media may not be suited for all industries. If you are unsure, make sure to speak with an online marketing expert like Ryan Perry or Virginie Dorn. For instance there are legal restrictions for law firms on what they can do online. So check first if social media is right for...

At the end of April, Google will be launching a new revision of their algorithm that makes responsive design a big part of their ranking criteria for websites. This is the first time Google is being loud and clear as to what their expectations are for websites in order to be well ranked within their search engine. It is safe to assume that other major engines will soon follow Google by making responsive design a must for search engine optimization. Be an informed site owner and watch this ...

In today's webinar, we continue explaining why you should be listed with Google My Business, and we walk you through how to sign up, create and claim a business from scratch. You must have a valid phone number that no one else is using, and you must use a real physical address, not a P.O. box or anything like that. Google uses this information to index you, and does not like it if your information overlaps with somebody else. They do want you to be very accurate, and not leave any of the fiel...

In this week's webinar we take you on a walk through of Google Business. We will highlight a lot of its useful features. How to know if your business is in its database or not, and whether or not your business has been claimed. It is very important to claim your business so that you can make sure you have the correct information listed, and so that you can make sure your listing is optimized. We show an example of what an unclaimed business listing looks like, and how to get started with the ...

In this week’s broadcast, we talk a little bit more about keywords, and some of the tools that are available to Business Owners to do research on how to improve their ranking on Google, such as Google trends, and the kind of information you can get by using Google Analytics and how you can use it to your advantage. We cover why you should place the majority of your concentration on Google and not really bother much with the other search engines. What it all comes down to, is make sure you d...

In this week's conversation between Virginie Dorn from BWC and Ryan Perry from Simple Biz Support, we discuss how using consistency when listing company information within various online databases, as well as other tactics, can help you build trust with Google so that you are displayed higher on the map screen. Google looks for several clues when trying to determine the legitimacy of your business, and if you're not careful, seemingly harmless choices or errors could actually keep you from achie...

Duplicate content is any written content which is on your website as well as other sites on the web. Search Engines Bots have great difficulty deciding which page or website they should index when they find duplicate content. They do not quite know which content is the genuine or relevant one. Sometimes they get it right, sometimes they don't. The main issue of course is having your website penalized by the search engines if the bot decides your content is the duplicate one. So what to...