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Social Media Impacting Website Designs
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petaluma website design

Social media in general is here to stay. Specific social media platforms may come and go but again social media as a way to communicate with one another is going to continue to increase in popularity. As a disclaimer, social media may not be suited for all industries. If you are unsure, make sure to speak with an online marketing expert like Ryan Perry or Virginie Dorn. For instance there are legal restrictions for law firms on what they can do online. So check first if social media is right for...

What to do to make a website SEO mobile friendly
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petaluma website design

In this webinar you will learn some of the SEO tips you or webmaster should follow to make sure that your website is well optimized for mobile devices, tablets and smart phones alike. 1) Use the same site and have a webmaster make it responsive. Do not use 2 sites, one for the desktops and 1 for mobile. Having two sites is old school and might to be penalized by the search engines. It is also easier to maintain one site than two. 2) Visitors looking for pr...

2015 Google Algorithm Change – Response Design
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website design

At the end of April, Google will be launching a new revision of their algorithm that makes responsive design a big part of their ranking criteria for websites. This is the first time Google is being loud and clear as to what their expectations are for websites in order to be well ranked within their search engine. It is safe to assume that other major engines will soon follow Google by making responsive design a must for search engine optimization. Be an informed site owner and watch this ...

Google announcement about mobile-friendly websites and its effect on ranking
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petaluma website design

(Posted updated 01-18-17 with newest Google Test) Last week, Google made an announcement about their upcoming new ranking algorithm. The biggest change we are going to see is in regards to mobile searches. It is not the first time they (and other search engines) mention that making a website responsive to mobile devices is important to them, but this is the first time they make it clear that not having a mobile-friendly website will affect its ranking. This change is scheduled to tak...

What is social media shareability?
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petaluma website design

Social media is continuing to take over the Internet that we like it or not. It is here to stay and is continually evolving with new companies coming online, new platforms, new ways of communicating with friends, family and clients online, and new sites to learn to use. We agree that it can be exhausting. We also agree that, as a business owner or professional, you do not have time to keep up with new social media trends as you have plenty on your plate for your day-to-day work activities. So...

What you need to know about Google Business
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petaluma website design

In this broadcast, we talk about how Google Business has evolved, why it’s important, and how you should be using it. We talk about the perks, like being able to manage a multiple location business all from one dashboard and how it is easy to access a lot of useful information all from the same place. We also cover how to get started using the new system and give you some tips that might give you an advantage. Remember to fill out as much of your profile information correctly as possible be...

Do your employees’ Social Media activity impact your business and labor law?
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petaluma website design

**Disclaimer: The following is not intent to provide legal advice. If you have any questions about labor law, you would need to contact either a government agency or a labor law attorney. A lot of the state and federal agencies have started to seriously address what an employer can use or not when making employment decisions for their existing staff or prospective employees. The EEOC (Equal Employment Opportunity Commission) and the NLRB (National La...

Social Media Integration Online Webinar
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website design

We invite you to join us every Thursday at 9:45am PST and meet on Google Hangout for a weekly webinar. Our company is a guest speaker on Virginie Dorn and Ryan Perry's Hangout. This week was about understanding how to best integrate your social media platforms and efforts onto your company website. It is important that both your site and your social media campaigns support each other as much as possible. In this webinar they explain the different ways to make...

What social media can do for your business
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website design

To a lot of businesses, social media sites such as Facebook, Twitter, Pinterest, Linkedin, Google+, and many others, are tools that they know they should be using to promote their business, but they don’t really understand how or why they need to use them. Here are 3 ways that Social Media can help boost your business. 1. SEO – Search Engine Optimization should rank near the top of your list for the most important thing to think about concerning your website as it affects h...

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