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One website – Two target audiences
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petaluma website design

There is a solution if you are targeting different types of clientele on the same website. This can be the case if you are both a wholesaler and a retailer and wish your website to be used by both. It is also the case if your site is for both your vendors and customers. Understand that, in most cases, a company has one target audience. Yes, a company may sell to various types of individuals (different ages,  ethnicities, professional levels, etc.) but there is one singular type of client tha...

Web Design Tip #3 – Fonts
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petaluma website design

Just like colors, font styles render different emotions. Curvy or hand script fonts can mean you (or company) are casual, friendly, and approachable while straight line or sans serif fonts can give a sense of accuracy, precision, and professionalism. It all goes back to your target audience: Who are you trying to sell your services, products, or message to? You also need to consider your primary message. And by this, we do not mean your latest promotions but what feeling you would want to evoke ...

Web Design Tip #2 – Colors
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petaluma website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Hire a website expert
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petaluma website design

We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...

What is flat website design?
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petaluma website design

According to Wikipedia "Flat design is a minimalist UI design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), especially in graphical materials as posters, arts, guide documents, publishing products." Furthermore "Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or text...

How to tell a story on a web page
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petaluma website design

Telling a story on your website using visual, textual and even audible methods can increase the effectiveness of your website and even make it go viral. The design is the most important part as it needs to compel the audience to want to see more. For many clients,  the story is on one single page perhaps showing from A to Z how their customers benefit from their service, the company history through out the years or perhaps how ...

Series 2 of 3 – Simple tips to improve the design of your site: Font + Buttons + Calls-to-action
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petaluma website design

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

Using texture or color for website backgrounds
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petaluma website design

In past 2 years we have seen lots of white backgrounds on websites, a trend so popular than most new websites have a white background. Though we love this look (giving a fresh and modern feel to any sites and giving focus to images), there are great benefits to adding texture and even color to backgrounds. =1= Different background options:

  • White
  • Color
  • Texture
  • Repeating pattern or graphic
  • Full imag...

How to choose the right fonts for your website
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petaluma website design

It was not that many years ago when a website owner was given the choice of five font types for his website. The same was true for printing until digital offset printing came to life. Nowadays the choice for font types is close to limitless but this does not mean you should use any fonts on your site without thinking first if this is the right font for you. First and foremost, there are different ways to use special fonts on your site. You can encrypt a "non-standard" font onto your site (by ...

Dynamic storytelling in website design
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petaluma website design

Dynamic storytelling has continued to grow in popularity this year and we anticipate the trend to flourish in 2016. Regardless of your business, you have a story to tell. Perhaps it is a process showing your services from before to after. Or perhaps it is the story of your products, how they are made, how they are used and the benefits they provide to those who buy them. Either way there is a possibility for storytelling which can help prospective clientele better visualize  wh...

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