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Series 2 of 3 – Simple tips to improve the design of your site: Font + Buttons + Calls-to-action
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petaluma website design

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

Using texture or color for website backgrounds
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petaluma website design

In past 2 years we have seen lots of white backgrounds on websites, a trend so popular than most new websites have a white background. Though we love this look (giving a fresh and modern feel to any sites and giving focus to images), there are great benefits to adding texture and even color to backgrounds. =1= Different background options:

  • White
  • Color
  • Texture
  • Repeating pattern or graphic
  • Full imag...

How to choose the right fonts for your website
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petaluma website design

It was not that many years ago when a website owner was given the choice of five font types for his website. The same was true for printing until digital offset printing came to life. Nowadays the choice for font types is close to limitless but this does not mean you should use any fonts on your site without thinking first if this is the right font for you. First and foremost, there are different ways to use special fonts on your site. You can encrypt a "non-standard" font onto your site (by ...

Dynamic storytelling in website design
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petaluma website design

Dynamic storytelling has continued to grow in popularity this year and we anticipate the trend to flourish in 2016. Regardless of your business, you have a story to tell. Perhaps it is a process showing your services from before to after. Or perhaps it is the story of your products, how they are made, how they are used and the benefits they provide to those who buy them. Either way there is a possibility for storytelling which can help prospective clientele better visualize  wh...

2016 Web Design Trend – Moving Images – Cinemagraph
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petaluma website design

Cinemagraph artworks when well done are fantastic. They can be breathtaking, enticing and memorable. A cinemagraph is a type of image that is often shared on social media and that can even go viral since it can be visually amazing. =1= What is a cinemagraph? It is an image which appears to be moving. Do you mean a video? No, not a video even though it is animated. It is actually a GIF formatted image which has a subtle movement. By doing so, it creates an illusion of a vid...

SEO series part 2 – Design and content guidelines from Google
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petaluma website design

In recent years Google has offered "guidelines" to webmasters to help them better rank the websites they design. It is a full time job to keep up with the guidelines' continual changes but a good web designer should make it a priority in order to better serve his or her clients. Google currently organizes its recommendations into three distinct sections which we will be reviewing over the next three weeks. =1= Design and content guidelines =2= Technical guid...

The era of large powerful images on websites
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petaluma website design

The expression "A picture is worth a thousand words" refers to the notion that an idea can be conveyed with a single image instead of a long verbal or written description. This concept is still true today especially on the Internet where there is no possible personal/physical interactions with website visitors.

Wouldn't it be great if you could convey your message to your website visitors in 5 seconds or less?

It is p...

What is the fuss about Material Design for website design?
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petaluma website design

Material Design is a term introduced by Google at the I/O Conference last year and it is now starting to become a popular design technique among professional web designers. For those of you who are wondering what Google I/O is, it is the annual software developer-focused conference held by Google in San Francisco, California. The I and O stand for Input and Output as well as Innovation in the Open. From Google: “We challenged ourselves to create a visual language for our us...

Summerizing your website designing
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petaluma website design

“Summer-izing” is not a word, we know. We meant that there is value in giving a summer feel to your site. Believe it or not, websites have seasons too just like brick and mortar stores. Depending on your industry and target audience, you may want to consider adjusting your site’s visual display as well as textual content based on the season. This is especially true for retail businesses. For instance, if you sell sporting goods, you already know that during the summer time your...

4 Tips for a better donate button for non-profit websites
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petaluma website design

Some say the Donate Button is dead and they are partially right. The old Donate Button has been seen so many times by so many people that most glance over it and do not pay attention to it at all. In other words, we have become de-sensitized to it. The Donate Buttons I would like to speak about today is primarily for the benefits of non-profit organizations. Saying this, regular companies and bloggers can gain good insight by this webinar. If you are using PayPal, note that PayPal will act...

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