In today's fast-paced digital world, businesses face an overwhelming array of marketing channels and strategies. With social media, content marketing, email campaigns, influencer collaborations, and more, it's easy to fall into the trap of spreading your marketing efforts too thin.

In this blog post, we'll explore the importance of focusing your marketing work and why a concentrated approach often leads to more signif...

Call-to-action (CTA) buttons are crucial elements of any website, driving user actions and conversions. A well-designed CTA grabs attention, entices visitors to take a specific action, and ultimately contributes to the success of your online business. In this article, we explore the art of effective CTA design and provide actionable tips to optimize your CTAs for maximum impact.

Clear and Compel...

Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...

In this week's broadcast, we discuss the advantages of hosting your own email marketing software on your own server as opposed to using services such as Constant Contact or Mail Chimp. In many cases, having the emailing system custom built into your website's CMS will end up saving you money in the long run. It may be a few thousand dollars to develop, but in many cases you will be spending hundreds or possibly thousands a month to use one of those pre made services, in which case, it is cheaper...

In part one of our Web Design Trends for 2014 blog we covered the ever growing importance of having responsive design, the ever prevalent social media badges, and the emergence of retina display support being coded into some websites. In part two, we will cover three more web design trends that are making waves on the web. Large Photos- Cameras are now capable of taking pictures at ridiculously high resolutions, and websites are taking advantage of this by creating gorgeous vis...

You do not have to take our word for it. Google it! There are some very crucial elements that your website must have in order to have any visibility in 2014. Forbes recently wrote a great article “Why Your Business Needs A Responsive Website Before 2014”. Thank you Forbes a...

Yes you have heard it right… Google just released another algorithm a few days ago. After Panda and Penguin, we now have Hummingbird. What is up with the animal names? What does it mean for you, your website and company? =1= Fact one: They are making everything much more complicated and the new GoogleBot is changing content marketing. The new Hummingbird algorithm from Google is placing much...

When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...

The power of Content Marketing is undeniable. But what does it mean? What difference does it make online? Is it here to stay? Let’s find out together… =1= What is Content Marketing? Content marketing is the art of preparing and distributing content using different platforms. It communicates a message, conveys an idea or declare a call-to-action. Good content marketing plants the seeds that one should contact ABC company for additional in...