What a year! Many business owners we work with are starting to see the light at the end of the tunnel. They are ready to do whatever it takes to return their business to pre-pandemic levels. They are ready to thrive and we want to help. We all love come back stories!
As we approach the year 2021, we recommend to our customers that they check their website to make sure it too is ready for the new year. Though many of th...
It is simple. If you are a for-profit company, a successful website is one that brings revenue. If you sell products or services online, it is a site that encourage visitors to purchase on your site 24/7. If the purchase is made offline, it is a website that entice visitors to contact you directly. In the past years, marketing companies have had the approach that a great website is one that tells a company's story, that promotes the brand's visibility, etc... This is all great but the bottom li...
As we approach the end of 2017, we are looking at the continued growth of mobile users. This year, over 4.7 billions people used their smartphone or tablet to browse the Internet. Yes, that is billions not millions. About 71% of the US population spent their time on a mobile device instead of a desktop. Mobile usage started to pass desktop usage back in 2014 but the gap between the two continues to grow dramatically. What does it mean for your business? Regardless of what ...
We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...
Local business owners often ask our team if Responsive Design for their local business website is that important. Yes it is! Reason #1: Even if you have a local and target a local audience, you still want to be found online by your customers. If you site is not mobile responsive, it will not pass Google's mobile requirements and it will be heavily penalized. The penalty is poor indexation (aka how yo...
Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:
We are often asked by our clients what is a mobile app and if it is the same as responsive design. First and foremost, Mobile Apps are very different than the term Responsive Design. The latest is just the way your website re-formats itself based on the mobile device used while a mobile app is an actual software program. An app (short for application) is a computer software program that has been developed to run only on smart phones and tablets. Many mobile devices already come wi...
By now, you should all know what responsive design is and how it has revolutionized the way websites are built and how they look on smart phones and tablets. While website developers were becoming familiar with HTML5, CSS3 and Media Query (aka new coding available), the technique continued to evolve and will continue to do so as new mobile devices are released each year. Having a responsive website has become important for search engine optimization since Google announced this year that it...
Material Design is a term introduced by Google at the I/O Conference last year and it is now starting to become a popular design technique among professional web designers. For those of you who are wondering what Google I/O is, it is the annual software developer-focused conference held by Google in San Francisco, California. The I and O stand for Input and Output as well as Innovation in the Open. From Google: “We challenged ourselves to create a visual language for our us...
This week we are looking at what NOT to do to ensure that your website is optimized for mobile devices such as smart phones and tablets. As we mentioned these past weeks, Google (the biggest player in Internet searches) has released its new algorithm which targets mobile devices and in particular smart phones (aka phones with Internet access capability). Virginie and Ryan are reviewing together the big no-nos for your website. These recommendations actually come directly from Google so make s...