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Mobile Business
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petaluma website design

As we approach the end of 2017, we are looking at the continued growth of mobile users. This year, over 4.7 billions people used their smartphone or tablet to browse the Internet. Yes, that is billions not millions. About 71% of the US population spent their time on a mobile device instead of a desktop. Mobile usage started to pass desktop usage back in 2014 but the gap between the two continues to grow dramatically. What does it mean for your business? Regardless of what ...

Hire a website expert
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petaluma website design

We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...

Series 2 of 3 – Mobile Responsive Design for Local Businesses
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petaluma website design

Local business owners often ask our team if Responsive Design for their local business website is that important. Yes it is! Reason #1: Even if you have a local and target a local audience, you still want to be found online by your customers. If you site is not mobile responsive, it will not pass Google's mobile requirements and it will be heavily penalized. The penalty is poor indexation (aka how yo...

New Year Resolutions for your website
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petaluma website design

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:

What is a mobile app?
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petaluma website design

We are often asked by our clients what is a mobile app and if it is the same as responsive design. First and foremost, Mobile Apps are very different than the term Responsive Design. The latest is just the way your website re-formats itself based on the mobile device used while a mobile app is an actual software program. An app (short for application) is a computer software program that has been developed to run only on smart phones and tablets. Many mobile devices already come wi...

Stripping down responsive design for better user experience on smart phones
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petaluma website design

By now, you should all know what responsive design is and how it has revolutionized the way websites are built and how they look on smart phones and tablets. While website developers were becoming familiar with HTML5, CSS3 and Media Query (aka new coding available), the technique continued to evolve and will continue to do so as new mobile devices are released each year. Having a responsive website has become important for search engine optimization since Google announced this year that it...

What is the fuss about Material Design for website design?
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petaluma website design

Material Design is a term introduced by Google at the I/O Conference last year and it is now starting to become a popular design technique among professional web designers. For those of you who are wondering what Google I/O is, it is the annual software developer-focused conference held by Google in San Francisco, California. The I and O stand for Input and Output as well as Innovation in the Open. From Google: “We challenged ourselves to create a visual language for our us...

What not to do to make a website SEO mobile friendly
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petaluma website design

This week we are looking at what NOT to do to ensure that your website is optimized for mobile devices such as smart phones and tablets. As we mentioned these past weeks, Google (the biggest player in Internet searches) has released its new algorithm which targets mobile devices and in particular smart phones (aka phones with Internet access capability). Virginie and Ryan are reviewing together the big no-nos for your website. These recommendations actually come directly from Google so make s...

What to do to make a website SEO mobile friendly
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petaluma website design

In this webinar you will learn some of the SEO tips you or webmaster should follow to make sure that your website is well optimized for mobile devices, tablets and smart phones alike. 1) Use the same site and have a webmaster make it responsive. Do not use 2 sites, one for the desktops and 1 for mobile. Having two sites is old school and might to be penalized by the search engines. It is also easier to maintain one site than two. 2) Visitors looking for pr...

Google announcement about mobile-friendly websites and its effect on ranking
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petaluma website design

(Posted updated 01-18-17 with newest Google Test) Last week, Google made an announcement about their upcoming new ranking algorithm. The biggest change we are going to see is in regards to mobile searches. It is not the first time they (and other search engines) mention that making a website responsive to mobile devices is important to them, but this is the first time they make it clear that not having a mobile-friendly website will affect its ranking. This change is scheduled to tak...

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