info@santarosawebsite.com
707-794-9999 PST Visit our blog

Interacting with your online audience
By

petaluma website design

Regardless of your company and industry, interacting with your audience while they are visiting your web pages can considerably increase your sales. Businesses of all sizes now can affordably and easily integrate online chats (and possibly instant messaging) on their site. These third party companies have come a long way and messaging platforms are now reliable, user-friendly, and affordable. These chats and messaging platforms are no longer just for social media companies, they can now be used ...

Top 3 tips to improve your website’s effectiveness
By

petaluma website design

Having a well ranked and beautiful website is wonderful but, what is even better is to have a site that works for you. By "works", we mean it actually does exactly what you want it to do. For some, it may be increasing online sales in their shopping cart, for others it may be to increase phone calls at their office, for some it can be to have visitors spend a long time browsing their pages, and so forth. Every site owner has specific goals for their website. In order to know if your site is effe...

Using humor on your website – Is it right for you?
By

petaluma website design

People love to laugh and be happy! There are over 1 Billion websites now on the Internet (Check today's updated number) and many, if not most of them, are boring. They look and feel like an encyclopedia of data with no feeling or appeal. Making web users smile or laugh can help make them remember who you are as a company. Saying this, everybody's sense of humor is different so using humor on the web c...

Series 2 of 3 – Simple tips to improve the design of your site: Font + Buttons + Calls-to-action
By

petaluma website design

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

New Year Resolutions for your website
By

petaluma website design

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:

Creating a RSS feed campaign
By

petaluma website design

If you want to impress your friends, you can tell them that RSS stands for both Rich Site Summary and Real Simple Syndication. When an online user subscribes to a RSS feed, he gives authorization to that website to inform him when new content is posted. In most cases, RSS feeds are added to blogs. It requires the user to have a RSS reader to be notified and be able to read the new content. Nowadays these readers (which are technically software p...

Pinterest and SEO
By

petaluma website design

Incoming quality traffic to your website is the ultimate goal. The more people come to your site either through referral websites or directly, the better your chances for high ranking with search engines. Pinterest has come a long way from being a "girls sharing photos" platform to now a legit business social media platform on which a company can promote their products, services or brand. In the eyes of Google and other major SE, Pinterest is a quality popular website and ...

Should your retail website follow Amazon’s footsteps?
By

petaluma website design

Like my grandmother used to say "It does not matter how much you make, it is how much you keep that is important". This is true for any company. So you have an eCommerce website on which you sell products which are shipped directly to your customers' home or business. You have added Free Shipping recently because you heard it was the fastest growing trend aka "what people want and expect online". In order to afford this free shipping, you made it so that it is good for purchase...

Offering promo codes on your website
By

petaluma website design

Promo Codes is short for promotional codes. They are also known as coupon codes or discount codes. They have become very popular and can be a fantastic marketing tool. By using different promo code names you can analyze which advertising campaign was the most successful. As always tracking and understanding your business numbers is key to knowing which next step your business should take. Types of promo codes:

  • Free shipping
  • % off a specific produ...

Using testimonials effectively on a website
By

petaluma website design

Testimonials are very important to your company, your website and your prospective customers. They provide countless benefits. First, they help support your sales speech and good reviews build trust. This is especially important online since there is no human contact and you only get one chance to make a good impression and "grab" the prospective client. They also help the prospective customers who is still unsure about using your products or services. In a nutshell you should remember the fo...

© Copyright 2008-18
| Business Website Center, Inc. | All Rights Reserved