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The importance of content
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petaluma website design

If you are still not convinced textual content is king with Google and other major search engines, think of it that way:

Google is in the sole business of delivering content... nothing more.

An Internet user searches using keywords, Google checks its list of indexed content, then gives back pages of results which it "feels" matches what the user was looking for. That's it! It is all about content. Therefore you must have quality content on...

Top 3 tips to improve your website’s ranking
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petaluma website design

In our prior post, we reviewed the top 3 changes you can make on your site to give it a better visual appeal. Today the focus will be on search engine optimization (SEO) which is the ranking given to your site when Internet users search with keywords. Yes, having a beautiful site is great and important but if nobody can find the site online, you are missing on potential revenue. =1= Optimize your copy: If you...

Should website content be updated often?
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petaluma website design

Whether or not Google Bot gives extra bonus points to websites with frequently updated content has been a topic of conversation for many years. One thing that has been mentioned by many is that the answer depends on the industry you are in. For instance, the search engines expect frequent daily changes if you are a news agency than if you own a hair salon. So, first and foremost, you need to think about your industry and if they are a lot of changes to be expected or not. Regardless of your c...

How to optimize a slideshow for SEO
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petaluma website design

Slider, slideshows, galleries, and carousels seem to be on every website this year. The reason is simple. Most people are very visual and you can convey ideas (even complicated ones) with strong compelling images, graphics, or photographs. Theses slideshows are now working well on mobile devices like smartphones and tablets. If you have an older slideshows, just hire a webmaster to upgrade it to be better coded version. Today we are going to see if these slideshows are bad or good for search eng...

Website Seasonality
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petaluma website design

By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...

What is “Structured Data Markup” from Google?
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petaluma website design

Structured Data Markup is a Google tool started a few years back and that has slowly but surely gained popularity among Internet marketers. The reason it has not become an overnight sensation or a popular Google product among non-techy people is due to its apparent complexity, not its efficiency. Using Structured Data Markup can indeed significantly increase your website' ranking with Google but it takes some time to get familiar with it and apply it to your web pages. The markup helps Goo...

Series 3 of 3 – Content & Message for Local Businesses’ Websites
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petaluma website design

Today when we discuss the importance of preparing your website content for your local audience we mean textual content also known as copy writing. Leveraging great content that your local audience would embrace and trust is key to getting them to follow your desired call-to-action, may it be calling you, filling out a form or buying on your website. First you should understand who your audience is (read our two prior blog posts), what their likes and dislikes are as well what is the local way...

New Year Resolutions for your website
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petaluma website design

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:

Optimizing for Santa Rosa California
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petaluma website design

SEO (aka Search Engine Optimization) is the action of maximizing your website to give it a higher change to rank high on Google and other search engine companies for the keywords that are most important to your business. Local SEO is focusing your optimization efforts to specific cities or counties. It works best for companies with a brick and mortar business that are most interested in selling in their shop or for service based businesses that service client...

SEO series part 5 – Quality guidelines from Google
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petaluma website design

If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...

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