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Customizing your email and social media
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petaluma website design

Many site owners do a good job in having a great website and printed marketing material but fall short in taking care of something so simple to fix yet so important to their business: Email Signature and Branding in their Social Media accounts. =1= Branding an email signature: There are known best practices in setting up a strong email signature such as:

  • Have a signature in your email and use it each and every time!
  • Do not actually use your ac...

Tweeting for your business
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petaluma website design

Twitter is still going strong after almost 10 years in business. What was first a fun quirky social media platform for a younger audience is now considered a strong platform for businesses wishing to increase their online visibility and reach. Once again you are in front of your computer screen wondering what you could do next to help your business online. What can you do quickly and efficiently without taking you away from your daily tasks? You also wonder "Why should my business be on Twitt...

Pinterest and SEO
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petaluma website design

Incoming quality traffic to your website is the ultimate goal. The more people come to your site either through referral websites or directly, the better your chances for high ranking with search engines. Pinterest has come a long way from being a "girls sharing photos" platform to now a legit business social media platform on which a company can promote their products, services or brand. In the eyes of Google and other major SE, Pinterest is a quality popular website and ...

Social Media Impacting Website Designs
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petaluma website design

Social media in general is here to stay. Specific social media platforms may come and go but again social media as a way to communicate with one another is going to continue to increase in popularity. As a disclaimer, social media may not be suited for all industries. If you are unsure, make sure to speak with an online marketing expert like Ryan Perry or Virginie Dorn. For instance there are legal restrictions for law firms on what they can do online. So check first if social media is right for...

What is social media shareability?
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petaluma website design

Social media is continuing to take over the Internet that we like it or not. It is here to stay and is continually evolving with new companies coming online, new platforms, new ways of communicating with friends, family and clients online, and new sites to learn to use. We agree that it can be exhausting. We also agree that, as a business owner or professional, you do not have time to keep up with new social media trends as you have plenty on your plate for your day-to-day work activities. So...

Budgeting for your website and Internet marketing for an entire year
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petaluma website design

Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...

What you need to know about Google Business
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petaluma website design

In this broadcast, we talk about how Google Business has evolved, why it’s important, and how you should be using it. We talk about the perks, like being able to manage a multiple location business all from one dashboard and how it is easy to access a lot of useful information all from the same place. We also cover how to get started using the new system and give you some tips that might give you an advantage. Remember to fill out as much of your profile information correctly as possible be...

Do your employees’ Social Media activity impact your business and labor law?
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petaluma website design

**Disclaimer: The following is not intent to provide legal advice. If you have any questions about labor law, you would need to contact either a government agency or a labor law attorney. A lot of the state and federal agencies have started to seriously address what an employer can use or not when making employment decisions for their existing staff or prospective employees. The EEOC (Equal Employment Opportunity Commission) and the NLRB (National La...

Social Media Integration Online Webinar
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website design

We invite you to join us every Thursday at 9:45am PST and meet on Google Hangout for a weekly webinar. Our company is a guest speaker on Virginie Dorn and Ryan Perry's Hangout. This week was about understanding how to best integrate your social media platforms and efforts onto your company website. It is important that both your site and your social media campaigns support each other as much as possible. In this webinar they explain the different ways to make...

6 effective ways you can boost your ranking on Google
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website design

For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....

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