Budgeting for your website and Internet marketing for an entire year
By The BWC Team
Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...
What you need to know about Google Business
By The BWC Team
In this broadcast, we talk about how Google Business has evolved, why it’s important, and how you should be using it. We talk about the perks, like being able to manage a multiple location business all from one dashboard and how it is easy to access a lot of useful information all from the same place. We also cover how to get started using the new system and give you some tips that might give you an advantage. Remember to fill out as much of your profile information correctly as possible be...
Do your employees’ Social Media activity impact your business and labor law?
By The BWC Team
**Disclaimer: The following is not intent to provide legal advice. If you have any questions about labor law, you would need to contact either a government agency or a labor law attorney. A lot of the state and federal agencies have started to seriously address what an employer can use or not when making employment decisions for their existing staff or prospective employees. The EEOC (Equal Employment Opportunity Commission) and the NLRB (National La...
Social Media Integration Online Webinar
By The BWC Team
We invite you to join us every Thursday at 9:45am PST and meet on Google Hangout for a weekly webinar. Our company is a guest speaker on Virginie Dorn and Ryan Perry's Hangout. This week was about understanding how to best integrate your social media platforms and efforts onto your company website. It is important that both your site and your social media campaigns support each other as much as possible. In this webinar they explain the different ways to make...
6 effective ways you can boost your ranking on Google
By The BWC Team
For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....
What social media can do for your business
By The BWC Team
To a lot of businesses, social media sites such as Facebook, Twitter, Pinterest, Linkedin, Google+, and many others, are tools that they know they should be using to promote their business, but they don’t really understand how or why they need to use them. Here are 3 ways that Social Media can help boost your business. 1. SEO – Search Engine Optimization should rank near the top of your list for the most important thing to think about concerning your website as it affects h...
Making the Internet work for your business
By The BWC Team
The truth is the Internet is not going away. As a business owner you must decide if you want to embrace it and make it work for your business or fight it. To make it work for you, you need to keep it simple. Stay away for trying to be on too many social media platforms unless you have a budget to hire a professional SEO team. Since you only have 24 hours in your day focus on 4 areas: 1) Have a professionally designed website
The Advantage of Custom Design over Template Sites
By The BWC Team
In this day and age, if you want to have a successful business, it’s a given that you need to have a successful website. With all of the expenses involved in running a business, the temptation is strong towards taking the easy way out and using a quick to develop template to create your site. It may be cheaper, but there are a whole slew of reasons why using a template site design is a terrible idea and can negatively affect your business. Here are a few of the major advantages a custom design...
5 Elements that make up your brand
By The BWC Team
Last week we covered several do’s and don’ts when it comes to logo design. A logo is supposed to be instantly recognizable and illicit thoughts about your business. These thoughts and opinions stem from your company’s reputation. Your reputation and what your business is supposedly standing for, is your company’s branding. Your logo is one small part of your company’s branding. This week, we’re going to talk about what goes into creating a brand, broken down into five easy steps.
Web Design Trends for 2014 Part 1
By The BWC Team
When it comes to web design, popular practice is always changing. Technology improves, designs adapt, and trends emerge. This is part one of a three part blog series about some Web Design trends that you should be paying attention to in 2014. Some of them are far from mandatory, but are pretty cool. Several of them you will want to use yourself because there is no really good reason not to. In no particular order, here they are: Responsive Design- So actually, this one is the b...