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Web Design Tip #2 – Colors
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petaluma website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Top 3 tips to improve your website’s appearance
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petaluma website design

If your website was built in the past 3 years by a professional web designer, it should not need a complete redesign. In many instances, a few changes will transform a site that may appear tired or dated into a breathtaking website. Today we will focus on the most important 3 changes you or your web design team can make to your site to make it more appealing. =1= Update the images: High quality photos or graphics speak a tho...

The Hamburger Menu
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petaluma website design

No, this is not a restaurant menu. Hamburger Menu is actually a website term for the fly-out menu that one can click on to display or hide a website's navigation bar. It is primarily used for the mobile display of websites on smartphone. Since a phone has limited screen space, it makes sense to hide the navigational menus. In the past few months, that same icon has made its way to desktop websites and, though this trends seems to become quite popular, many have strong opinion...

Hire a website expert
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petaluma website design

We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...

Why do websites look different on different computers and browsers?
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petaluma website design

We are often asked why a client's website site looks different when viewing it on a different computer, device, operating system, Internet browser and even when positioning the monitor at a different angle. Sometimes it is the colors but some other times it may be the font, layout or alignment. There are many reasons why and we will address today the most common ones. =1= Computer's operating system: Windows (with its multiple versions), Mac, etc.: The font(s) you selec...

How to tell a story on a web page
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petaluma website design

Telling a story on your website using visual, textual and even audible methods can increase the effectiveness of your website and even make it go viral. The design is the most important part as it needs to compel the audience to want to see more. For many clients,  the story is on one single page perhaps showing from A to Z how their customers benefit from their service, the company history through out the years or perhaps how ...

Series 2 of 3 – Simple tips to improve the design of your site: Font + Buttons + Calls-to-action
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petaluma website design

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

Series 1 of 3 – Simple tips to improve the design of your site: Colors + Space + Organization
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petaluma website design

There are simple tips you can use to improve the appearance of your website without having to completely redo it. In the next three weeks, we will cover 3 specific tips during each weekly webinar. Today we will take a look at the overall feel of a website: Colors + Space + Organization. =1= Color Scheme: Colors can absolutely create a mood, send a clear message and engage your audience. In 2016, we have seen more and more pastel and lighter colors...

Website Seasonality
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petaluma website design

By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...

Web Design for Not-for-profit Organizations
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petaluma website design

Non profit organizations need to take their website as seriously as companies do. When they do not, they are left behind and start loosing their share of the very important "donation dollar" necessary to support their cause. The web, if used properly, can rally supporters,  bring much needed awareness to a cause, fund projects, help find those in needs and bring a not-for-profit group to a new level of success. Web development can be complicated and can also be  very time consuming. In additio...

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