One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay writing a conversational tweet or Facebook post a few times a week, but obviously, the text that’s on your site needs to be of a higher caliber. A lot of business owners don’t want to have to outsource this job, but there are several really good reasons why you should.

1. It will save you time and money – If writing is not something that you normally do it will probably take you quite a while to get started. The quality of the writing might not be on par with what you need it to be. And very likely, running your business takes up so much of your time that finding the time to do your own copywriting will probably be very time consuming to the point that the web developer is ready to go and the content is still not created, pushing off the launch of the website, which in turn, costs you possible customers you could be gaining during that time. Getting the job done right and quickly will most definitely save you money.

2. Web Ready Content – Not only do you need well written content with a strong message, but websites usually need that content in certain formats so that it fits well with the design. It’s very rare that content is ever ready before the design of the site is approved so generally your content will need to fit the demands of the site that it is going into, on top of still accomplishing the goals of that text. A professional copywriter will know how to be flexible and accomplish both.

3. SEO Optimized – Even if you are a fairly proficient writer, it doesn’t mean you know how to write for good search engine optimization so that your site can be found easily. The entire point of creating your website is mute if it doesn’t have enough quality SEO optimized content so that it can be found. So your copywriting is not something to gamble with lightly.

4. Professional Quality Writing – Knowing the difference between “They’re”, “There”, and “Their”, is very important for your professional image. Proper grammar and spelling is a baseline requirement for looking professional, and the spell check on your computer isn’t always going to catch everything. Most professional copywriters are nuts about catching all spelling, grammar, and punctuation errors before a piece of writing gets posted online, and that’s the kind of tenacity that you need going into your writing.

So before you go through the trouble of trying to do your own copywriting, definitely consider the benefits of hiring a professional to do it for you. You will probably be a lot less stressed, and end up with much better results.