Using videos on websites is not a new occurrence, although it is a lot more common practice these days than it was a couple years ago. Not everyone does it yet; they may not have the time or the knowledge to put the puzzle pieces together, but it is very worth it to take the time to figure it out, because anyone in your industry who is using video has a clear cut advantage over you if you aren’t doing it too. Since video is prevalent enough that people in a lot of ways have come to expect it, when they land on your site and see that they have to read as opposed to just clicking the play button so they can watch somebody give them the information they need, they may very likely click the back button and go to a few more sites until they find one that does have videos.

A lot of people bypass looking for websites to get their information entirely by searching on YouTube. If you name it, it is there. So if you have your own optimized YouTube page, with useful videos, your videos can be found on YouTube and give you an extra way you can be found in a regular Google search too. You can link from your YouTube videos to your website, so that when the viewer sees that you know what you’re talking about and wants to ask you (the expert from the video) a question, they will know how to contact you, and you are much more likely to close a deal because you’ve built trust organically ahead of time. Videos build trust a lot faster than text can.

There are a lot of different ways you can go about getting videos made for your website. You can make them yourself with an iPhone or a webcam and upload them exactly as is. You can get a nice consumer camcorder or digital SLR camera with video capabilities, some editing software, and most likely use YouTube to learn how to shoot and edit nice videos yourself. You can also contract a video production company to do them for you if you have the money, don’t have time, or really want them perfect. The point is that you have options. Right now is the best time to get ahead and build that extra trust with your potential customers through the use of video. If you wait a few years, you will have missed the boat, you will still end up using video, but you will be doing it to play catch up as opposed to being able to reap the rewards that it can bring at this point in time.