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New web trend – Videos as background wallpaper
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website design santa rosa

Thanks to new coding techniques using HTML5 and faster Internet connection throughout the world, having a video as a background or moving backgrounds is now a possibility. The video can be coded to play upon the visitor’s arrival with or without sound. It can also be set to play with a specific time delay or play upon clicking on an icon.

What is even more exciting is that these videos can be filling up the entire screen of the visitor no matter what their screen size is. Thanks to responsive design code such as “media query” we can do the same for any mobile devices (smart phones and tablets).

video responsive design help The power of a video is undeniable. People are so used to watching TV since their childhood that watching a video online is natural to them. It is one of the reasons why YouTube is so popular and has continued to be the #2 search engine right after Google. Did we mention that Google owns YouTube? Hummmm. Saying this, we often recommend to our clients that they host their video(s) on YouTube since it takes care of any compatibility issue with playing a video on millions of different desktops. It also gives your video (and business) extra visibility which is great for your search engine optimization efforts. If you are using YouTube to host and promote your videos make sure to optimize each individually and add a transcript of the video as well.

For more about how to do this, call us at 707-794-9999 PST.

Also note that having a background video can be used on a homepage or any other pages though we suggest you use this design element only 1 to 3 times on the site .

So when is a video as a background a good option for your website?

If you are a non-profit organization with a strong message that only a video can express (think of the SPCA TV ads … Don’t you want to cry by the end of watching it?), then a video background might be a great option.

If you are in a very competitive online market and rely heavily on organic search engine optimization (aka being ranked #1 without being a paid ad placement), then you will need more text than visual as content is still kind with search engines. So be careful in being tempted to have a visually awesome site with no text as it will most likely hurt your Internet ranking.

One last comment we would like to make today is that you have to consider the cost and time needed to make a powerful video. The last thing you want is a homemade looking video with poor rendering taking the entire screen of your first time visitor. It will reflect poorly on your company and the visitor may assume “Poor video = Poor services and products”.

Videos are great and one of a newest website design trends. If you are still unsure if this is the right path for you, contact us and we will be happy to free to speak with you.

 

video media query

Interested in a video as background on your own website? Call us in California, Sonoma County at 707-794-9999!

 

Questions about this subject?


Never hesitate to contact our friendly team by phone at (707) 794-9999 (Pacific Standard Time) or by email here. Have a successful day!

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