Recent events related to the COVID-19 pandemic and stay-at-home orders have seen companies scramble to re-assess the way their employees work and communicate with customers but also rethink their brand.

The term “Brand” can encompass many things. Primarily, it is what people think of you when they recognize your company name. What feeling does it evoke in them when thinking of your business? Is it excitement, happi...

To the average business owner, who is usually busy beyond the levels that a normal human being can handle, the idea of having to plan an entire website seems daunting to say the least. Where do you even start? The best place to start is with an unfocused concept. Think about what the purpose of your website will be. What do you want it to accomplish? Once you know what you want it to do, that’s when you can start thinking about what the best way to do it will be. Once you have a general ide...

Hi, my name is Virginie Dorn, the CEO of Business Website Center located in California. Today we are going to be discussing online branding. The term 'branding' has been around for many, many years. You're absolutely familiar with it. It is how people perceive you. With the internet having taken over the world, the online branding can be slightly different from your face-to-face branding, especially if you have a brick and mortar in a small town and now you are selling online. Your online brandi...

One of the things that can heavily impact the direction that web design will take, is your company’s logo and branding. This week I’m going to concentrate on the former. Many of our clients come to us and end up finding that they have problems with their logo design once they try to implement it onto a new platform. Sometimes it is because they didn’t plan for the future when their original logo was created, and the resolution of the images is not on par with today’s standards. Sometime...

Fifteen years ago, your website was one spoke of the wheel that kept your business rolling. Print advertising was common. Your storefront was what people judged you on as a representation of your business. Flash forward to 2013: your website is your storefront. Over the last 10 years we have been entering into an age where there are a large number of people that don’t even bother going to an actual store to shop if they can avoid it. They shop online. Customers might be shopping for something ...

When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...

Your visitors have about 5 seconds to decide if they like your website or not, if they get a sense of professionalism, trust and so forth. The most common website mistakes are easy to prevent or fix.

• Make sure each page in your website has something valuable to offer to your visitors but also the search engine bots.
• Don't distract your visitors with blinking or scrolling text, animated imag...

Nobody can deny that colors affect moods, perception and overall assumption. A woman walks into a room full of people... She is wearing a bright red dress, it speaks energy and confidence. True? Though everyone has their own favorite color(s), specific colors convey specific messages to the general public. Below you will find a graphic that is widely accepted in the design and marketing fields. Of course, as anything else, you want to take into your consideration your business unique...

Our article was published in the August 2013 Issue of North Bay Biz Magazine I am always amazed at the talent of business professionals I meet during website consultations. Their passion for their business is second to none. Business owners and entrepreneurs tend to be extremely self-sufficient; having invested so much time, money, and energy into their business; it is not hard to understand why they feel most comfortable when they are able to manage every aspect of an empire ...