Whether or not Google Bot gives extra bonus points to websites with frequently updated content has been a topic of conversation for many years. One thing that has been mentioned by many is that the answer depends on the industry you are in. For instance, the search engines expect frequent daily changes if you are a news agency than if you own a hair salon. So, first and foremost, you need to think about your industry and if they are a lot of changes to be expected or not. Regardless of your c...