In this week’s broadcast, we talk a little bit more about keywords, and some of the tools that are available to Business Owners to do research on how to improve their ranking on Google, such as Google trends, and the kind of information you can get by using Google Analytics and how you can use it to your advantage. We cover why you should place the majority of your concentration on Google and not really bother much with the other search engines.

What it all comes down to, is make sure you do some research on what keywords you should use, instead of just assuming, because there could be factors affecting the popularity of keywords that you haven’t taken into account.