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Cannabis eCommerce Websites
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petaluma website design

Today is 04-20-18 and the 420 festival is happening this weekend. This is an annual event celebrating cannabis at the San Francisco’s Golden Gate Park. For those who are in the industry of the sale of legal marijuana, it is an opportunity to assess the  market and the positioning of their business. We, at Business Website Center, are a well established professional website development company working with clients in all sorts of industries from banks to manufacturers and, ...

Year-end Website Checklist
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petaluma website design

Each December, we recommend to our customers that they review their online presence and their website. Think of it as a website year-end check-list. The goal is for you to set aside a couple of hours every December to make sure your site and company are well represented online.

Print PDF year-end list here>>

Web-based Software Development
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petaluma website design

Long gone are the software CDs being shipped to your customers' home or office. If you own a software you sell to your clients, it has to be available online for download and/or online use. That of course may mean re-coding your system into a web based system so that it is compatible for online usage. It may also mean having to re-adjust certain functions. There are many elements to consider such as website security and software copyrights protection. No matter the reasons why you are hesitant t...

Vacation Rental Website
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petaluma website design

Real estate was one of the first industries to fully embrace the Internet and harness its possibilities. A new industry related to real estate has risen in the past two years: Rental. You can now rent anything from car, movies to vacation rental. The vacation rental market has indeed increased recently as people's holiday habits have changed. In the "old days" (really not that long ago), taking a vacation meant staying at the in-laws, in a hotel or camping. Now you may rent a condo, an apartment...

How do you know it is time for a new website?
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petaluma website design

Your site is  just a few years old but you are wondering if it is time to upgrade it or even get a brand new one. You know technology and especially the Internet has changed dramatically these last two years. If you answer YES to one of the following questions, it is time to have a conversation with an experienced web designer.

  1. Your competition has a better website. They may have a better design, better content, better "feel", etc.
  2. Your website is not responsive to m...

One website – Two target audiences
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petaluma website design

There is a solution if you are targeting different types of clientele on the same website. This can be the case if you are both a wholesaler and a retailer and wish your website to be used by both. It is also the case if your site is for both your vendors and customers. Understand that, in most cases, a company has one target audience. Yes, a company may sell to various types of individuals (different ages,  ethnicities, professional levels, etc.) but there is one singular type of client tha...

Web Design Tip #2 – Colors
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petaluma website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Web Design Tip #1 – Navbar
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petaluma website design

In the next few weeks we will provide very specific website design tips. First and foremost, we recommend you hire an expert web designer. Just like you are an expert in your industry or trade, web designers understand Internet user trends and the dos and donts of designing a website. Saying this, it is important that you know enough about quality web design so that you can expect the best from your designer. Today, we want to bring up again the trend of "hiding" your top navigation bar, also...

Top 3 tips to improve your website’s appearance
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petaluma website design

If your website was built in the past 3 years by a professional web designer, it should not need a complete redesign. In many instances, a few changes will transform a site that may appear tired or dated into a breathtaking website. Today we will focus on the most important 3 changes you or your web design team can make to your site to make it more appealing. =1= Update the images: High quality photos or graphics speak a tho...

How to optimize a slideshow for SEO
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petaluma website design

Slider, slideshows, galleries, and carousels seem to be on every website this year. The reason is simple. Most people are very visual and you can convey ideas (even complicated ones) with strong compelling images, graphics, or photographs. Theses slideshows are now working well on mobile devices like smartphones and tablets. If you have an older slideshows, just hire a webmaster to upgrade it to be better coded version. Today we are going to see if these slideshows are bad or good for search eng...

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