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Vacation Rental Website
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petaluma website design

Real estate was one of the first industries to fully embrace the Internet and harness its possibilities. A new industry related to real estate has risen in the past two years: Rental. You can now rent anything from car, movies to vacation rental. The vacation rental market has indeed increased recently as people's holiday habits have changed. In the "old days" (really not that long ago), taking a vacation meant staying at the in-laws, in a hotel or camping. Now you may rent a condo, an apartment...

How do you know it is time for a new website?
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petaluma website design

Your site is  just a few years old but you are wondering if it is time to upgrade it or even get a brand new one. You know technology and especially the Internet has changed dramatically these last two years. If you answer YES to one of the following questions, it is time to have a conversation with an experienced web designer.

  1. Your competition has a better website. They may have a better design, better content, better "feel", etc.
  2. Your website is not responsive to m...

One website – Two target audiences
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petaluma website design

There is a solution if you are targeting different types of clientele on the same website. This can be the case if you are both a wholesaler and a retailer and wish your website to be used by both. It is also the case if your site is for both your vendors and customers. Understand that, in most cases, a company has one target audience. Yes, a company may sell to various types of individuals (different ages,  ethnicities, professional levels, etc.) but there is one singular type of client tha...

Web Design Tip #2 – Colors
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petaluma website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Web Design Tip #1 – Navbar
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petaluma website design

In the next few weeks we will provide very specific website design tips. First and foremost, we recommend you hire an expert web designer. Just like you are an expert in your industry or trade, web designers understand Internet user trends and the dos and donts of designing a website. Saying this, it is important that you know enough about quality web design so that you can expect the best from your designer. Today, we want to bring up again the trend of "hiding" your top navigation bar, also...

Top 3 tips to improve your website’s appearance
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petaluma website design

If your website was built in the past 3 years by a professional web designer, it should not need a complete redesign. In many instances, a few changes will transform a site that may appear tired or dated into a breathtaking website. Today we will focus on the most important 3 changes you or your web design team can make to your site to make it more appealing. =1= Update the images: High quality photos or graphics speak a tho...

How to optimize a slideshow for SEO
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petaluma website design

Slider, slideshows, galleries, and carousels seem to be on every website this year. The reason is simple. Most people are very visual and you can convey ideas (even complicated ones) with strong compelling images, graphics, or photographs. Theses slideshows are now working well on mobile devices like smartphones and tablets. If you have an older slideshows, just hire a webmaster to upgrade it to be better coded version. Today we are going to see if these slideshows are bad or good for search eng...

The Hamburger Menu
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petaluma website design

No, this is not a restaurant menu. Hamburger Menu is actually a website term for the fly-out menu that one can click on to display or hide a website's navigation bar. It is primarily used for the mobile display of websites on smartphone. Since a phone has limited screen space, it makes sense to hide the navigational menus. In the past few months, that same icon has made its way to desktop websites and, though this trends seems to become quite popular, many have strong opinion...

Hire a website expert
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petaluma website design

We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...

What is flat website design?
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petaluma website design

According to Wikipedia "Flat design is a minimalist UI design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), especially in graphical materials as posters, arts, guide documents, publishing products." Furthermore "Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or text...

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