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Advertising with Google AdWords
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petaluma website design

Websites using Google AdWords are the ones you see listed at the top of search results. They typically have the word Ad in front of them. That means that those companies have paid Google for the placement on this particular keyword or keyword phrase. When is it recom...

Year-end Website Checklist
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petaluma website design

Each December, we recommend to our customers that they review their online presence and their website. Think of it as a website year-end check-list. The goal is for you to set aside a couple of hours every December to make sure your site and company are well represented online.

Print PDF year-end list here>>

Vacation Rental Website
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petaluma website design

Real estate was one of the first industries to fully embrace the Internet and harness its possibilities. A new industry related to real estate has risen in the past two years: Rental. You can now rent anything from car, movies to vacation rental. The vacation rental market has indeed increased recently as people's holiday habits have changed. In the "old days" (really not that long ago), taking a vacation meant staying at the in-laws, in a hotel or camping. Now you may rent a condo, an apartment...

Interacting with your online audience
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petaluma website design

Regardless of your company and industry, interacting with your audience while they are visiting your web pages can considerably increase your sales. Businesses of all sizes now can affordably and easily integrate online chats (and possibly instant messaging) on their site. These third party companies have come a long way and messaging platforms are now reliable, user-friendly, and affordable. These chats and messaging platforms are no longer just for social media companies, they can now be used ...

Top 3 tips to improve your website’s effectiveness
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petaluma website design

Having a well ranked and beautiful website is wonderful but, what is even better is to have a site that works for you. By "works", we mean it actually does exactly what you want it to do. For some, it may be increasing online sales in their shopping cart, for others it may be to increase phone calls at their office, for some it can be to have visitors spend a long time browsing their pages, and so forth. Every site owner has specific goals for their website. In order to know if your site is effe...

Using humor on your website – Is it right for you?
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petaluma website design

People love to laugh and be happy! There are over 1 Billion websites now on the Internet (Check today's updated number) and many, if not most of them, are boring. They look and feel like an encyclopedia of data with no feeling or appeal. Making web users smile or laugh can help make them remember who you are as a company. Saying this, everybody's sense of humor is different so using humor on the web c...

Series 2 of 3 – Simple tips to improve the design of your site: Font + Buttons + Calls-to-action
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petaluma website design

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

New Year Resolutions for your website
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petaluma website design

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:

Creating a RSS feed campaign
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petaluma website design

If you want to impress your friends, you can tell them that RSS stands for both Rich Site Summary and Real Simple Syndication. When an online user subscribes to a RSS feed, he gives authorization to that website to inform him when new content is posted. In most cases, RSS feeds are added to blogs. It requires the user to have a RSS reader to be notified and be able to read the new content. Nowadays these readers (which are technically software p...

Pinterest and SEO
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petaluma website design

Incoming quality traffic to your website is the ultimate goal. The more people come to your site either through referral websites or directly, the better your chances for high ranking with search engines. Pinterest has come a long way from being a "girls sharing photos" platform to now a legit business social media platform on which a company can promote their products, services or brand. In the eyes of Google and other major SE, Pinterest is a quality popular website and ...

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