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SEO – Search Engine Optimization
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website design santa rosa

There are over 1 billion websites on the Internet. How are you supposed to be found online? How do you rank on page 1? How much budget and time do you need to over-rank your competitors? Those are very good questions which we get daily at Business Website Center.

With over 80% of all purchases starting with the buyer searching online, there is no doubt that having your website found online is very important to the survival of your business. Also, since higher ranked sites get more visits, ranking better for relevant searches, means more visitors therefore more prospective clients.

SEO or Search Engine Optimization is what we do to a website to ensure to increase its online positioning for the right keywords and key phrases while targeting the right audience.

There are 3 phases to SEO:

  • Setting up what is needed such as optimizing and upgrading the code of the websites, images, adding data structure, highlights as instructed by Google, and so much more. This initial phase really needs to be done by experts with experience. If not done right, developing a SEO campaign will have little or less positive results.
  • Launching a campaign to increase ranking. This requires a detailed plan and action and a commitment of a few months to render the best results and ROI (return on investment).
  • Maintaining the position as top ranking. Once the desired results are in, there is still monthly work to be done that can often be handled by the site owner as long as they have a content management system and access to their social media accounts.

Where do you start?

  • MONEY: In truth, your online marketing budget sets the tone for what can be establish and in what length of time. If you are open with your online marketer about what you can and is willing to spend, he or she can develop a plan customized to your budget and needs. At BWC, we have worked with budgets ranging from $10 to $10,000 monthly.
  • ABOUT YOU: What do you sell? How often? Small or large ticket items? Who do you sell to? Where do you sell? What industry do you cater to? Are you business to business or consumer? How establish are you online? Do you have a brick and mortar location? Which country or countries do you need to target? How old is your website? Do you update it often? Are you able to edit it via a content management system? What type of ranking does it currently have? Do you have analytics in place? What level of traffic do you have? Is your business seasonal? Are you active on social media for your business?

As you can see, there is a lot to cover. We pride ourselves in making the process simple and clear so that you understand before we start where the strength and weaknesses of your website are.

For a complimentary consultation, contact us at 707-794-9999 (California time).

 

Questions about this subject?


Never hesitate to contact our friendly team by phone at (707) 794-9999 (Pacific Standard Time) or by email here. Have a successful day!

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