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What does API mean?
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website design

API stands for Application Programming Interface. Most website owners will not need an API for their site but, at times, an API is required to add a specific function. API is a term widely used but, in most cases, it means a custom integration between your website and a third party software. For instance, you have an eCommerce site and it needs to integrate payment with your merchant account company. The bridge built between your site's checkout page and your merchant account requires an API....

What are Bitcoins?
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website design

Bitcoins have been and continue to be controversial and confusing. Its supporters say that is the future of international currency while most people think it is a risky financial method primarily used by hackers or those who do not want their money to be traced. Bitcoins (or cryptocurrency) is a digital form of currency that is only exchanged or used on the Internet. It is does not have a printed version like the US dollar bill. It is purely digital and not controlled by any banks, financial ...

Mobile Business
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website design

As we approach the end of 2017, we are looking at the continued growth of mobile users. This year, over 4.7 billions people used their smartphone or tablet to browse the Internet. Yes, that is billions not millions. About 71% of the US population spent their time on a mobile device instead of a desktop. Mobile usage started to pass desktop usage back in 2014 but the gap between the two continues to grow dramatically. What does it mean for your business? Regardless of what ...

You can’t beat Amazon so don’t try!
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website design

You are familiar with the expression "If you can't beat them, join them!". This is absolutely applies to Amazon. It is said that in a year from now, Amazon will be worth a TRILLION dollars. How can you compete with them? You just can't. When you are ready to launch an online shopping cart for your own products or someone's else products, you may be tempted to try to compete with large online eCommerce sites. The best approach is two folds:

  1. First, have a strong eCommerce engine to...

Domain name extensions and SEO – Can you rank without a .com?
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website design

Not so long ago, there were only domain names available with the extensions .com, .org, or .net. But the past few years have seen lots of new extensions available. Back in 2015, in Google's own webmaster blog, the company was asked "How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?" Their answer: "Overall, our systems treat new gTLDs...

Too busy to blog!
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website design

This is the number #1 complaint from site owner when asked why they are not posting on their blog. When a clients want a blog incorporated onto their website, we always ask then these questions:

  1. Who will be posting on the blog?
  2. Who will monitor comments?
  3. What will you be blogging about?
  4. What is the purpose of having the blog?
  5. How much time can you dedicate to it?
In truth, blogging is not needed for all businesses or indus...

#SmallThanks
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website design

You may have received an email from Google My Business about their campaign "Feel the Love with #SmallThanks".  In the past two years, Google has focused its attention to local searches in order to render better results to their Internet users looking for services near them. Its focus on brick and mortar businesses was unexpected but well received. Continuing in their local efforts, they recently launched a new tool to encourage your customers to submit their reviews and pho...

Google Analytics Part #5 – The Acquisition Tab
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website design

The Acquisition Tab is made up of six sections: Overview, All Traffic, AdWords, Search Console, Social, and Campaigns. For beginners to intermediate levels, the overview section is the one you should focus on. Overview It primarily shows you what percentage of visitors came from organic searches (aka they used keywords and found your site), direct (meaning the typed in your website domain name), and by referral (they came fr...

Google Analytics Part #4 – The Audience Tab
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website design

This could be one of the most important sections of the Google Analytics' dashboard. It focuses on the audience meaning who is actually visiting your website. You may already have an idea of what type of customers use your services or buy your products but, in truth, your website audience might be different from the clientele who walks through your front door (should you have a brick and mortar business). One important note about the left end side menu for the Audience Tab is that it is quite...

SEO – Search Engine Optimization
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website design

There are over 1 billion websites on the Internet. How are you supposed to be found online? How do you rank on page 1? How much budget and time do you need to over-rank your competitors? Those are very good questions which we get daily at Business Website Center. With over 80% of all purchases starting with the buyer searching online, there is no doubt that having your website found online is very important to the survival of your business. Also, since higher ranked sites get...

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