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How to create an effective call to action on your website
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website design

A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play. I have visited many websites where it is not clear why I am there or what I am supposed to do. If your custo...

The advantages of self hosting your own email marketing software
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website design

In this week's broadcast, we discuss the advantages of hosting your own email marketing software on your own server as opposed to using services such as Constant Contact or Mail Chimp. In many cases, having the emailing system custom built into your website's CMS will end up saving you money in the long run. It may be a few thousand dollars to develop, but in many cases you will be spending hundreds or possibly thousands a month to use one of those pre made services, in which case, it is cheaper...

How Apple Pay and the Apple Watch will change the web
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website design

We’re already a connected culture. We both depend on and covet the on demand access to people and information that our mobile devices give us. As time goes on, we keep finding new ways to enhance our connection with technology. Apple’s presentation on the 9th will have long standing effects on the way we use and interact with technology. iPhones are nothing new, but Apple announced the new iPhone 6 and iPhone 6 Plus, both giving larger screen dimensions than were on previous Ap...

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