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What are Bitcoins?
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petaluma website design

Bitcoins have been and continue to be controversial and confusing. Its supporters say that is the future of international currency while most people think it is a risky financial method primarily used by hackers or those who do not want their money to be traced. Bitcoins (or cryptocurrency) is a digital form of currency that is only exchanged or used on the Internet. It is does not have a printed version like the US dollar bill. It is purely digital and not controlled by any banks, financial ...

You can’t beat Amazon so don’t try!
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petaluma website design

You are familiar with the expression "If you can't beat them, join them!". This is absolutely applies to Amazon. It is said that in a year from now, Amazon will be worth a TRILLION dollars. How can you compete with them? You just can't. When you are ready to launch an online shopping cart for your own products or someone's else products, you may be tempted to try to compete with large online eCommerce sites. The best approach is two folds:

  1. First, have a strong eCommerce engine to...

Domain name extensions and SEO – Can you rank without a .com?
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petaluma website design

Not so long ago, there were only domain names available with the extensions .com, .org, or .net. But the past few years have seen lots of new extensions available. Back in 2015, in Google's own webmaster blog, the company was asked "How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?" Their answer: "Overall, our systems treat new gTLDs...

Too busy to blog!
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petaluma website design

This is the number #1 complaint from site owner when asked why they are not posting on their blog. When a clients want a blog incorporated onto their website, we always ask then these questions:

  1. Who will be posting on the blog?
  2. Who will monitor comments?
  3. What will you be blogging about?
  4. What is the purpose of having the blog?
  5. How much time can you dedicate to it?
In truth, blogging is not needed for all businesses or indus...

#SmallThanks
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petaluma website design

You may have received an email from Google My Business about their campaign "Feel the Love with #SmallThanks".  In the past two years, Google has focused its attention to local searches in order to render better results to their Internet users looking for services near them. Its focus on brick and mortar businesses was unexpected but well received. Continuing in their local efforts, they recently launched a new tool to encourage your customers to submit their reviews and pho...

Google Analytics Part #4 – The Audience Tab
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petaluma website design

This could be one of the most important sections of the Google Analytics' dashboard. It focuses on the audience meaning who is actually visiting your website. You may already have an idea of what type of customers use your services or buy your products but, in truth, your website audience might be different from the clientele who walks through your front door (should you have a brick and mortar business). One important note about the left end side menu for the Audience Tab is that it is quite...

SEO – Search Engine Optimization
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petaluma website design

There are over 1 billion websites on the Internet. How are you supposed to be found online? How do you rank on page 1? How much budget and time do you need to over-rank your competitors? Those are very good questions which we get daily at Business Website Center. With over 80% of all purchases starting with the buyer searching online, there is no doubt that having your website found online is very important to the survival of your business. Also, since higher ranked sites get...

Google Analytics Part #3 – The Real-Time Tab
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petaluma website design

This is part of our Google Analytics overview. As we are going down the list in the left end side column, you will see the tab titled "REAL-TIME". This section has its own 6 sub pages: Overview, Locations, Traffic Sources, Content, Events, and Conversions. It shows you the activity on your website as it happens at that exact moment or a few second delay. You are able to see how many visitors are on your pages live. This can be useful if your site has a significant amount of traffic.

Google Analytics Part #2 – The Customization Tab
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petaluma website design

Welcome to part two of our Google Analytics tutorial. On the left end side column you will notice the second menu titled "Customization". This is the section we will be focusing on today. It is split into 4 sections: Dashboard, Custom Reports, Saved Reports, and Custom Alerts. Dashboard Google Analytics comes with a default dashboard which is well done but may not show the data that is most important to you. For instance, yo...

Google Analytics Part #1 – The Home Tab
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petaluma website design

Google Analytics is about 12 years old. It is a free service offered by Google to keep track of your visitors and provide detailed reports about your website's traffic. It is the most commonly used website analytic program on the Internet. Installing it is fairly easy. Ask your webmaster or download a plugin if your CMS allows for it. Make sure it is on all pages and that future pages you might created will have it too automatically. Again, the product itself is free and to access the Google ...

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