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Google Analytics Part #4 – The Audience Tab
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petaluma website design

This could be one of the most important sections of the Google Analytics' dashboard. It focuses on the audience meaning who is actually visiting your website. You may already have an idea of what type of customers use your services or buy your products but, in truth, your website audience might be different from the clientele who walks through your front door (should you have a brick and mortar business). One important note about the left end side menu for the Audience Tab is that it is quite...

SEO – Search Engine Optimization
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petaluma website design

There are over 1 billion websites on the Internet. How are you supposed to be found online? How do you rank on page 1? How much budget and time do you need to over-rank your competitors? Those are very good questions which we get daily at Business Website Center. With over 80% of all purchases starting with the buyer searching online, there is no doubt that having your website found online is very important to the survival of your business. Also, since higher ranked sites get...

Google Analytics Part #3 – The Real-Time Tab
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petaluma website design

This is part of our Google Analytics overview. As we are going down the list in the left end side column, you will see the tab titled "REAL-TIME". This section has its own 6 sub pages: Overview, Locations, Traffic Sources, Content, Events, and Conversions. It shows you the activity on your website as it happens at that exact moment or a few second delay. You are able to see how many visitors are on your pages live. This can be useful if your site has a significant amount of traffic.

Google Analytics Part #2 – The Customization Tab
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petaluma website design

Welcome to part two of our Google Analytics tutorial. On the left end side column you will notice the second menu titled "Customization". This is the section we will be focusing on today. It is split into 4 sections: Dashboard, Custom Reports, Saved Reports, and Custom Alerts. Dashboard Google Analytics comes with a default dashboard which is well done but may not show the data that is most important to you. For instance, yo...

Google Analytics Part #1 – The Home Tab
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petaluma website design

Google Analytics is about 12 years old. It is a free service offered by Google to keep track of your visitors and provide detailed reports about your website's traffic. It is the most commonly used website analytic program on the Internet. Installing it is fairly easy. Ask your webmaster or download a plugin if your CMS allows for it. Make sure it is on all pages and that future pages you might created will have it too automatically. Again, the product itself is free and to access the Google ...

eCommerce must have security measures
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petaluma website design

eCommerce websites are a high target for hackers around the world. The cyber criminals know that, if they can penetrate the database, they might be able to collect financial data such as credit card numbers, first and last names, billing address, and more. They can can then either sell the data or use it to make illegal purchases. If you own an online store or a website on which you collect payments, you know security and protection are a constant concern. You must protect your site and its d...

What is a Code Signing Certificate for a website?
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petaluma website design

A Code Signing Certificate is an added security tool for your website that builds trust by ensuring your site is trustworthy. It proves to your Internet users that the code or software on your site is yours, trustworthy, and secure. The first thing the code signing does is validate your code by primarily checking its integrity. It also secures it and removes warning notices such as "Unidentified Publisher" . It certifies the site by adding a certificate-based digital signature to scripts or s...

What is v-commerce?
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petaluma website design

V-commerce or Virtual Commerce is a set of online strategies enabling businesses to sell their products or services online successfully. It first focuses on the website itself, its design, its marketing value, its content, its ranking, and its functionality. But V-commerce goes beyond the e-commerce website. It also addresses the overall structure of the online selling process: How do you get buyers to your website, how to do you guide them to where they can buy, how to do you encourage them to ...

Is your server ready for PHP 7?
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petaluma website design

Did you receive a notice from your hosting provider that your server is now able to accept  PHP 7 or PHP 7.1? Are you confused and not sure what it means? Before you agree and upgrade, you need to make sure your current website is able to accept this higher level of PHP coding. PHP is a type of code used primarily to facilitate communications between your web pages and your database. If you are using WordPress for instance, your site is using php. If any of your page links end with ".php"...

Chrome & Google Announcement about new HTTPS requirements
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petaluma website design

A SSL certificate is a security program you purchase normally from your hosting provider. It enables the HTTPS to work on your site and ensures that all communications from your pages to your server are encrypted and protected. If you are unsure if your site has one, type in your domain name in your browser using https://YourDomainNameHere.com. Until recently, the HTTPS was required for all websites accepting online payments. The big changes is that,

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