If you have a Google Webmaster and go to the tools’ section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the “what not to do” on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website tagged as poor, deceptive, and not worth ranking by Google. Let’s not do that and instead review together their quality guidelines.
=1= When creating pages, you should do so with your visitors in mind first.
=2= Do not do anything that may deceive your online visitors. Google is very smart and will catch on to you quickly.
=3= Stay away from any so-called SEO tricks which are supposed to improve your rankings by outsmarting search engines . In their guidelines, Google suggests that if this is something you would not be comfortable explaining to a Google employee, simply don’t do it.
=4= When developing your site both visually and in content, make it unique and valuable. Google’s crawler is looking for valuable and fresh content so make sure your site delivers on both.
=5= DO NOT DO THE FOLLOWING:
As you can see their list of don’ts is quite long but, in truth, they all make sense. Google is in the business of delivering quality content to their users and, by setting high standards for websites, it assures that it can do its job.
For more on the Google’s Quality Guidelines, watch our 15-minute video by clicking PLAY.
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