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How to manually submit a website to Google?
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sonoma countywebsite design

Great news! Google has now made it very easy for anyone to submit their web pages to its search engine. This is an important of Search Engine Optimization especially if you just made edits on your site or created a new page. Of course, you can just wait until the Google Bot crawls your site but this may take some time as there are now over 1 billions sites listed on the Internet. It used to be you would need to have a Google Webmaster account to submit your review for review but not anymore. ...

The importance of content
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sonoma countywebsite design

If you are still not convinced textual content is king with Google and other major search engines, think of it that way:

Google is in the sole business of delivering content... nothing more.

An Internet user searches using keywords, Google checks its list of indexed content, then gives back pages of results which it "feels" matches what the user was looking for. That's it! It is all about content. Therefore you must have quality content on...

Top 3 tips to improve your website’s ranking
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sonoma countywebsite design

In our prior post, we reviewed the top 3 changes you can make on your site to give it a better visual appeal. Today the focus will be on search engine optimization (SEO) which is the ranking given to your site when Internet users search with keywords. Yes, having a beautiful site is great and important but if nobody can find the site online, you are missing on potential revenue. =1= Optimize your copy: If you...

Should website content be updated often?
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sonoma countywebsite design

Whether or not Google Bot gives extra bonus points to websites with frequently updated content has been a topic of conversation for many years. One thing that has been mentioned by many is that the answer depends on the industry you are in. For instance, the search engines expect frequent daily changes if you are a news agency than if you own a hair salon. So, first and foremost, you need to think about your industry and if they are a lot of changes to be expected or not. Regardless of your c...

How to optimize a slideshow for SEO
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sonoma countywebsite design

Slider, slideshows, galleries, and carousels seem to be on every website this year. The reason is simple. Most people are very visual and you can convey ideas (even complicated ones) with strong compelling images, graphics, or photographs. Theses slideshows are now working well on mobile devices like smartphones and tablets. If you have an older slideshows, just hire a webmaster to upgrade it to be better coded version. Today we are going to see if these slideshows are bad or good for search eng...

Optimizing for Santa Rosa California
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sonoma countywebsite design

SEO (aka Search Engine Optimization) is the action of maximizing your website to give it a higher change to rank high on Google and other search engine companies for the keywords that are most important to your business. Local SEO is focusing your optimization efforts to specific cities or counties. It works best for companies with a brick and mortar business that are most interested in selling in their shop or for service based businesses that service client...

SEO series part 5 – Quality guidelines from Google
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sonoma countywebsite design

If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...

SEO series part 4 – Technical guidelines from Google
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sonoma countywebsite design

We spent the past two weeks reviewing the 10 recommendations offered by Google itself to ensure top ranking for your website. In this post and video, we cover part 2 of the 3 part-guidelines from Google. Today we chat about the technical guidelines. Though they can be intimidating, they are nonetheless extremely important to optimizing your website. =1= Google recommends to allow all of your site's files to be crawled. By this they me...

SEO series part 3 – More on design and content guidelines
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sonoma countywebsite design

Last week in our webinar, we discussed the webmaster guidelines presented by Google. We spoke in details about the first 5 of the 10 specific items Google wants and expects to see in the design and content of a good website. By doing what the top search engine wants, you ensure top ranking for your website for the keywords of your choice. Ranking on #1 on page #1 (or close to that top spot) will guarantee more visitors to your website therefore help you increase your visibility and revenue strea...

SEO series part 2 – Design and content guidelines from Google
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sonoma countywebsite design

In recent years Google has offered "guidelines" to webmasters to help them better rank the websites they design. It is a full time job to keep up with the guidelines' continual changes but a good web designer should make it a priority in order to better serve his or her clients. Google currently organizes its recommendations into three distinct sections which we will be reviewing over the next three weeks. =1= Design and content guidelines =2= Technical guid...

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