Testimonials are very important to your company, your website and your prospective customers. They provide countless benefits. First, they help support your sales speech and good reviews build trust. This is especially important online since there is no human contact and you only get one chance to make a good impression and “grab” the prospective client. They also help the prospective customers who is still unsure about using your products or services.

In a nutshell you should remember the following:

– Have testimonials that are specific to your services or products.

– The best testimonials should be at the top of the testimonials’ page or in a section that gets high visibility and traffic.

– Use testimonials on various pages, not just the testimonials’ page.

– Make sure the testimonials include the benefits of using your company … what the customer got out of it … not just the smooth selling experience.

– Make sure the testimonials are written in a language and “tone of voice” that relates well with your target audience. If your audience is educated and mature, a more professional tone should be expected.

– If your target audience is very specific, include the information that may relate well with each testimonial. Example: If you only service customers in the city of Petaluma, make sure to include the location of the reviewer if they are from Petaluma. If you focus on senior citizens, include the age of the reviewers. Of course always get approval first from the reviewers.

– Make sure it is believable and heart felt.

– If possible use testimonials that compare your products with others.

– Use a photo of the person submitting the review if this is possible.

– Video testimonials are also wonderful alternatives and can be very powerful.

Listen to our 15 minute-video to learn more on why and how you can use testimonials on your own website.

Remember that your testimonials should always be true, not made up by you or your staff.

If you need assistance contacting your customers to gather testimonials, we can help. Email us here for a quote >>